New to this Edition Enhanced Connect technology. Connect - McGraw-Hill's online teaching and learning resource - for Grewal Third Canadian Edition, now includes SmartBook adaptive reading experience powered by LearnSmart, assignable marketing Interactives, Quizzes, Videos, Connect eBook, and Connect Insight, all in one convenient location. Grewal Connect is available for students to purchase separately, or available as an option to package with the print text. NEW SmartBook.

As the first and only adaptive reading experience, SmartBook is changing the way students read and learn. SmartBook helps students learn more efficiently and get better results by creating a personalized reading experience that highlights the most important concepts a student needs to learn at that moment in time.

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As a student engages with SmartBook, the reading experience continuously adapts by highlighting content based on what each student knows and doesn't know. This ensures that he or she is focused on the content needed to close specific knowledge gaps, while simultaneously promoting long-term learning. The LearnSmart questions are integrated within SmartBook, allowing students to practice and reinforce what they have read. NEW Connect Insight. Visualized data tailored to instructors needs makes it possible to quickly confirm early signs of success, or identify early warning signs regarding student performance or concept mastery - even while on the go. Nhl 2001 Full Version.

NEW Social and Mobile Marketing Chapter. Chapter 16 is an all new addition to the text focusing on Social and Mobile Marketing. The Third Canadian Edition also includes fresh new examples in the Social and Mobile Marketing boxes integrated throughout the text, such as Facebook, Pizza Hut, Foursquare, Wet Seal, LinkedIn, Heinz, Coca-Cola, Axe, HubSpot, ShopSavvy, Clearly Contacts, GameStop, Visa, Clorox, FedEx, Lady Gaga, and Ford. Pc James Bond 2007 6.1 Crack. NEW Entrepreneurial Marketing boxes.

There are 12 new Entrepreneurial Marketing boxes. Special focus in the Third Canadian Edition is given to successful entrepreneurs who have pitched their business ideas on CBC's Dragons' Den, including BeautyGram, Growing City, MappedIn, Cole + Parker, Rise and Hang, Travel Gear, Three Farmers, AWAKE Chocolate, On the Rocks, PumpUp, Steeped Tea, and Ten Tree.

To complement the Entrepreneurial Marketing and other inset boxes, there are 14 videos from CBC's Dragons' Den available on Connect which correspond with specific boxes and examples in the text such as how AWAKE Chocolate worked with David Chilton to secure distribution for their new products. The Dragons' Den logo signifies which examples have a video. NEW Ethics Chapter reorganization. The separate Chapter 18 on Ethics and Socially Responsible Marketing, has been moved from Connect to the print text in the Third Canadian Edition.

NEW Ethical Dilemma boxes. Each chapter contains an Ethical Dilemma box with a compelling ethical discussion for students to consider and evaluate. 13 of the Ethical Dilemma boxes integrated throughout the text are new, including Bullfrog Power, Snapple, Envirosell, Mattel, Apple, and Facebook. NEW Sustainable Marketing boxes. Given the growing importance of environmental concerns, the Third Canadian Edition of Grewal has incorporated sustainable marketing issues in each chapter. The Sustainable Marketing boxes help students to see how smart marketers are embracing sustainability for the good of their companies as well as for consumers. Some of the new companies featured include PaperNuts, Walmart, and McDonald's.